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WestJet CEO says it hopes to recruit Swoop pilots from mainline operations

WestJet Airlines Ltd.’s chief executive said the airline hopes to recruit pilots from its mainline and Encore services to fly planes for its new ultra low-cost carrier Swoop, but that it will hire externally if necessary — a move that the company’s new pilots union said it is against. “I will say, first and foremost, that it is Swoop’s preference …

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Super Bowl ads run the gamut from tame humour — to tame social messages

NEW YORK—This year’s Super Bowl ads ran the gamut from tame humour to … tame messages about social causes. After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humour and sexual innuendo that used to be commonplace during Super Bowl ad breaks were …

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Trudeau talks a good game on gender diversity, but hasn’t made the hard choices to do anything about it

The National Post’s John Ivison asked this week whether there were any limits to how far Justin Trudeau will go to foster diversity and inclusion? Answer: Yes. And that’s too bad. Those whose knowledge of Canada’s first openly feminist prime minister is based on their reading of, say, Rolling Stone, might be surprised to learn that Trudeau has yet to …

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Aurora Cannabis purchases CanniMed in Canada’s biggest deal

Two major Canadian marijuana growers have agreed to what would become the biggest deal in the country’s thriving weed sector, after several months of negotiations and rivalry. Aurora Cannabis will buy smaller pot producer CanniMed Therapeutics Inc. for $1.1 billion, in what is described by the companies as a “friendly” deal. “We are very pleased to have come to terms …

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Text Matters: Flyer Layout Notes to Consider

Though flyers and leaflets have been around for decades, their effectiveness in being a traditional form of advertising is still formidable to this day. However, because it is a form of advertising that is almost as old as time itself, you can bet that whatever design idea you have may have been done once, twice, or a hundred times before, …

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Five Great Reasons to Invest in Bitcoin Right Now

The year 2017 has seen a record-breaking rise in the value of the bitcoin, from $900 during the start of the year soaring to a little over $17,000 by mid-December. And while there are a few skeptics like hedge fund manager Ray Dalio and JP Morgan CEO Jamie Dimon who have been very expressive of their oppositions to this cryptocurrency, …

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Banners: How to Create Effective Designs for Business Marketing

There are several factors to look into when determining the best banners for advertising your business. The overall design must be true to your brand. The images and even the font used in the banner should be in line with the image that your company is trying to promote. It takes time to come up with the final design as …

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U.S. upholds nearly 300 per cent tariffs on Bombardier’s CSeries

The United States Department of Commerce upheld a preliminary decision and hit Bombardier Inc. with a slightly reduced 292.31 per cent tariff on Wednesday after it concluded the Montreal-based company had been dumping its CSeries aircraft into the U.S. market and had received unfair government subsidies. The Department of Commerce’s final investigation found that Bombardier had sold CSeries jets to U.S. …

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Struggling malls lure shoppers with upscale dining, entertainment options

LOS ANGELES—Shoppers braving the mall this holiday season may notice more that’s new than the day’s discounts. Many mall owners are spending billions to add more upscale restaurants and bars, premium movie theatres with dine-in options, bowling alleys and similar amenities. Some have turned swaths of space that previously housed department stores over to health clubs and grocery stores. Others …

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