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Super Bowl ads run the gamut from tame humour — to tame social messages

NEW YORK—This year’s Super Bowl ads ran the gamut from tame humour to … tame messages about social causes. After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humour and sexual innuendo that used to be commonplace during Super Bowl ad breaks were …

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Trudeau talks a good game on gender diversity, but hasn’t made the hard choices to do anything about it

The National Post’s John Ivison asked this week whether there were any limits to how far Justin Trudeau will go to foster diversity and inclusion? Answer: Yes. And that’s too bad. Those whose knowledge of Canada’s first openly feminist prime minister is based on their reading of, say, Rolling Stone, might be surprised to learn that Trudeau has yet to …

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Text Matters: Flyer Layout Notes to Consider

Though flyers and leaflets have been around for decades, their effectiveness in being a traditional form of advertising is still formidable to this day. However, because it is a form of advertising that is almost as old as time itself, you can bet that whatever design idea you have may have been done once, twice, or a hundred times before, …

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Five Great Reasons to Invest in Bitcoin Right Now

The year 2017 has seen a record-breaking rise in the value of the bitcoin, from $900 during the start of the year soaring to a little over $17,000 by mid-December. And while there are a few skeptics like hedge fund manager Ray Dalio and JP Morgan CEO Jamie Dimon who have been very expressive of their oppositions to this cryptocurrency, …

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Banners: How to Create Effective Designs for Business Marketing

There are several factors to look into when determining the best banners for advertising your business. The overall design must be true to your brand. The images and even the font used in the banner should be in line with the image that your company is trying to promote. It takes time to come up with the final design as …

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U.S. upholds nearly 300 per cent tariffs on Bombardier’s CSeries

The United States Department of Commerce upheld a preliminary decision and hit Bombardier Inc. with a slightly reduced 292.31 per cent tariff on Wednesday after it concluded the Montreal-based company had been dumping its CSeries aircraft into the U.S. market and had received unfair government subsidies. The Department of Commerce’s final investigation found that Bombardier had sold CSeries jets to U.S. …

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Struggling malls lure shoppers with upscale dining, entertainment options

LOS ANGELES—Shoppers braving the mall this holiday season may notice more that’s new than the day’s discounts. Many mall owners are spending billions to add more upscale restaurants and bars, premium movie theatres with dine-in options, bowling alleys and similar amenities. Some have turned swaths of space that previously housed department stores over to health clubs and grocery stores. Others …

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Apotex focused on navigating past ‘terrible tragedy’ after death of founder Barry Sherman

Apotex Inc., the Toronto-based pharmaceutical company that employs more than 6,000 people across Canada and 11,000 worldwide, faces challenges on a number of fronts as the firm and its employees grapple with the sudden death of Barry Sherman, its founder and chair. The generic drug-maker, the largest Canadian-owned pharmaceutical company with an estimated $1.6 billion in 2016 sales, said Tuesday …

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Ottawa spending $80M for research on preventing, studying oil spills

HALIFAX—The federal government is spending $80 million on oil spill research, looking at how to prevent spills as well as their effect on the marine environment. “Our government is committed to protecting our marine and coastal areas so that they are safeguarded for future generations,” said Treasury Board President Scott Brison. He announced the funding Monday at the Bedford Institute …

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