NFL TV ratings rose 2% on Sundays and Mondays in English Canada this past season, Postmedia has learned.
Early-afternoon games on Sundays were up 7% over 2015, to a record average audience of 743,000, according to Numeris figures supplied by CTV.
Late-afternoon games on Sundays were up 2% to 888,000, while Monday night games were up 4% to 457,000.
The NFL regular season concluded New Year’s Day.
Average audiences for Sunday night games dipped 2%, to 362,000. But that’s still far better than in the U.S., where Sunday viewership dropped 10%, per a comparison of figures released Wednesday by NBC and by the league a year ago.
In English Canada, NFL games air on Sundays and Mondays on the CTV network’s family of channels: CTV, CTV Two and the TSNs. Sportsnet carries Thursday night games.
The network said audiences for NFL games in the 18-34 age demographic shot up this past season 18% over 2015, including 31% on Monday nights.
Meantime in the States, at least one thing quickly bounced back to near-normal after Donald Trump became President-Elect on Nov. 8.
According to figures released Wednesday by NBC, the NFL’s flagship weekly telecast in the States — Sunday Night Football — saw an 11% rise in viewership after the U.S. presidential election.
And ESPN had its highest-rated edition of Monday Night Football since 2014 in its season finale on Dec. 26.
Viewership for the league’s — and all of American TV’s — top-rated program, SNF, rose from an average of 19.3 million Americans before the election to 21.5 million afterward.
Still, SNF’s season average of 20.3 million is a drop of 10% from 2015’s average audience of 22.5 million, according to numbers released by NBC and the league over the past 13 months.
The top-rated SNF telecast of 2016 was the New York Giants’ defeat of the Dallas Cowboys on Dec. 11, with an average TV audience of 26.5 million.
But unlike in recent years, SNF’s top telecast was not the most-watched show on U.S. TV in 2016, nor even the most-watched sporting event. That honour went to the deciding game of the World Series, when 40 million Americans on Nov. 2 watched the Chicago Cubs end their forever-and-a-few-decades curse by defeating the Cleveland Indians.