The online casino business is perhaps one of the most competitive ones ever. Unlike other industries, online casinos don’t compete for the favour of armies, government agencies, and similar sources of revenue but for the approval and trust of the general public – and we all know how hard that can be. In Canada, online casinos are a state monopoly – unfortunately, only a few provinces offer their residents such services. Taking a look at Canadian online casinos reviews will show you that the gaming venues preferred by many are not the local ones but international operators dwelling in a legal gray zone in the country. Although the residents of Ontario, Manitoba, Québec, and British Columbia have their own legal gambling venues, yet they still venture offshore for one reason or another. We’re going to take a look at some of these reasons today, pointing out a few shortcomings of the local casino market that state operators need to address in order to grow.
All three online casinos available to Canadian players today use the game library provided by the same casino software developer: IGT. International Game Technologies is a major game developer, providing some of the most famous and appreciated land-based casinos with their gaming machines – when it comes to online casinos, though, their offer falls behind the libraries their competitors – dedicated online casino software providers – have for their customers.
Some offshore casinos limit themselves to the games of a single developer – like the Royal Vegas Casino, a highly appreciated gaming venue, that is one of Microgaming’s oldest partners. Others build their libraries using games from several developers, meaning they often have collections of several hundred – perhaps over 1,000 – games.
Out of the three local online casinos, EspaceJeux is the only one currently offering a mobile version to its players. PlayOLG has promised to launch its smartphone casino interface last year – unfortunately, they didn’t abide by their promise yet. There is no word on when (if ever) PlayNow will go mobile, though.
For an offshore casino, being mobile is a must. Mobile devices – smartphones and tablets – have overtaken computers and consoles as the players’ preferred devices – the same goes for online casino players. Not having a mobile version means denying a number of players access to their preferred games outside their homes. Mobile is an increasingly important platform in the world of remote gaming – growing in this direction should be the next step local casinos should take to stay in the competition.
As I said above, the online casino business is extremely competitive. To stay ahead of the crowd, companies need to adapt to their players’ needs – no matter if they are private ones or state-run operators.