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Loblaws undermies Shoppers Drug Mart with Horrible Butter

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When Shoppers Drug Mart was taken over by Loblaw Companies Limited thereby expanding the available product range to include a greater variety of fresh produce, many consumers welcomed the move. Research published in the Journal of Marketing Research showed that there is a trend towards choosing smaller outlets rather than large hypermarkets among shoppers.

However, as far back as 2007, the Canadian Capitalist reported that cracks were starting to show in Loblaws with stores selling items that were past their sell by dates and empty shelves as supply chain woes saw many stores running out of necessities. Loblaw stocks hit rock-bottom and business confidence in the Loblaw’s group was at an all-time low. Bearing this in mind, it seems surprising that Loblaw’s would take on a new chain of stores when existing stores were in difficulty. However, they forged ahead with the Shoppers Drug Mart deal and initial results were promising.

Shoppers Drug Mart has long been known for stocking salted and unsalted butter at very reasonable prices – far less than one would expect to pay at a regular supermarket and butter became one of the reasons why people shopped at Shoppers Drug Mart. The ‘Everyday’ brand soared to popularity, but is now set to be removed from the shelves in favour of ‘No-Name’ brand butter.

The new no-name brand butter is attracting criticism from shoppers who complain of its taste as well as its texture. Irate consumers feel that the no name brand offered by Loblaw’s is not living up to the quality they expected from ‘Everyday’ butter and since many shoppers choose Shoppers Drug Mart thanks to low prices on eggs, butter and milk, there can be no doubt that quality issues will need to be addressed as a matter of urgency.

An angry consumer said: ‘I’m not sure if No-Name butter even qualifies as “food”. I would prefer to use it as a temporary paper weight or perhaps for an industrial use that I have not thought of yet.’ The consumer alleged that the butter tasted like ‘petroleum jelly’ and it seems likely that further complaints will be made public soon as consumers mourn the loss of their cheap ‘Everyday’ brand.

At time of writing, Loblaws had not yet commented regarding the ‘horrible butter’ complaint, but it is to be hoped that ‘Everyday’ butter will be re-introduced owing to the popularity of this line as a draw card for Shoppers Drug Mart.

According to complaintboard.com the primary complaints about Shoppers Drug Mart relate to poor service and rudeness, and there are allegations of racist treatment of clients and employees. Reviewstalk.com mirrored these results with the majority of complaints being based on allegations of rudeness and poor client service.

Any store relies on its quality and service reputation in order to keep consumers coming back for more, and it would seem that Loblaw’s will need to do some damage control around the image of Shoppers Drug Mart , its customer service and the availability of favourite brands if they would like to maintain the growth in turnover reported at the end of the last quarter.

The ‘horrible butter’ fiasco may yet do severe damage to the survival of Shoppers Drug Mart if it is not addressed speedily.

Sources:

http://www.reviewstalk.com/complaints-reviews/shoppers-drug-mart-head-office-l6934.html

http://www.thestar.com/business/2014/08/22/would_you_buy_fresh_groceries_at_shoppers_drug_mart.html

http://www.canadiancapitalist.com/what-ails-loblaws/

http://www.complaintboard.com/shoppers-drug-mart-l5922.html

 

Article Source : http://www.lecanadian.com/headline-news/2014/12/30/loblaws-undermies-shoppers-drug-mart-with-horrible-butter.html

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Business

What does Digital Marketing in South Africa look like today?

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Digital Marketing around the world is at different stages of advancement, from the highly competitive online world in the UK and the US to the less established but rapidly growing scene in countries like South Africa.
In this article, we’re going to pick the brains of James Williams, the Head of Digital Marketing at online loan provider Wonga South Africa, to see what the world of Digital Marketing looks like today, and how it compares to some of the world’s most developed online markets.

Having worked in Digital Marketing in London for a number of years before returning to his native South Africa to take the reigns at Wonga, James is perfectly positioned to compare the two. These are his thoughts…

The importance of culture

One of the key lessons James learned when moving from the UK to the South African market was the importance of culture, and how this affects just about everything you do online. Businesses often talk about ‘localising’ their online assets when expanding into foreign markets and this same process needs to be used to adapt their digital marketing efforts.

When talking about localising assets, it means adapting a product, service or piece of content to meet the needs of a particular language, culture or desired population’s ‘look-and-feel’. The same needs to be done to a business’s Digital Marketing strategy.

In South Africa, there are 11 different languages, each tied to a very different culture. That makes the outreach process much more challenging than in a single language market like the UK. James found that the strategies that were working well in London were producing mediocre engagement rates in South Africa. Instead, James had to almost forget the techniques that had worked before and try new strategies, explore new territory and collect fresh data to help him decide the best approaches to take.

Choosing the right language

Another important consideration for businesses operating online in South Africa is what language to use to attract the greatest level of engagement. The vast majority of South Africans can speak English, but the use of Afrikaans online is currently growing rapidly. That means companies with the resources to do so would be wise to produce all their online assets in both English and Afrikaans.

The primary language used online can also change significantly from location to location. For example, the Western Cape area is largely Afrikaans speaking, while the province of KwaZulu Natal is predominantly Zulu. Digital Marketing campaigns need to reflect this if they are to be successful.

The burgeoning digital scene

One of the biggest benefits of the South African digital scene is the fact that it’s still very much in its infancy when compared to the US and UK. That’s actually a good thing because it means the consumer hasn’t yet been exposed to the huge amount of low-quality content marketing that is all over the internet in the UK. So, when you do create a quality campaign in South Africa, you tend to get the rewards it deserves. In the UK or the US, it is much easier for the quality campaigns to be lost among the bad digital practices that can be found all over the web.

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Easy Instagram Marketing Tips For Gaining Real-Time Results

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With time, Instagram is turning out to be an engaging and quite popular social media application. With more than 8 billion registered accounts, it is one of the best social media platforms, proven for brand building and marketing. Around 80 million photos are uploaded in this platform on a daily basis making it a huge active user base. So, if you are planning to run your business with Instagram by your side, you have make way for the right decision. But first, you need to know about easy Instagram marketing tips for gaining real results.

Switch to Instagram business profile:

Before embarking in Instagram marketing journey, you have to be in business account. There are some obvious benefits to switch into business profile.

  • Apart from visiting your website, followers can click on contact button to get in direct touch with your business team.
  • You will get an easy access to the analytics tool straight from Instagram called Insights. Here, you get to see some stats like content reach, impressions and more.
  • You can also create and even publish some Instagram ads without quite depending on advertising tools.

Leveraging some sponsored ads:

Those companies using Instagram advertisement are always on rise. Even the numbers of advertisers is surpassing some of the popular social media platforms like that of Twitter previous year. These points give you reason to actually head for ways to gain more instagram followers these days.Apart from the fact that Instagram has strong 700 million base users, there are some other reasons to head towards this plan.

  • As Facebook and Instagram are connected, you can easily use FB advertising experience for targeting Instagram audience better.
  • Straight from budgeting to creating ads, you get the chance to manage everything about Instagram ads in FB ad manager.
  • These advertisements are non-intrusive and engaging, which will help gaining better conversion rate at lower cost.
  • You will have the creative freedom to use videos and images both for promoting service or product. These ads are quite hard to miss as they occupy the entire mobile device screen.

Partnering with targeted influencers:

If you are planning to reach out to potential customers on Instagram, you can try leveraging influencers already worked on ways to build an audience. With so many people and their being depended on Instagram based feed, it will always vital to get into a partnership with right influencers. It will definitely help your brand to be at the front of the list.

Instagram influencers are known to be power users, with loyal and large follower base that trusts recommendations. If you are planning on ways to make your influencer marketing campaign a successful notion on Instagram, you have to partner with influencers with great and highly relevant audience to product.

Once you know the best ways to use Instagram for marketing strategies, there is no need to look for other names in the market. You can easily use the Instagram skills to improve marketing strategies, resulting in a proper business growth. Just follow the marketing tips with utmost concentration.

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Cranes: Pros and Cons to Consider

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Cranes come in different forms, and they come with different functions as well. If you have a project and are thinking of hiring a crane, it’s essential that the crane you choose is the proper fit for your requirements. Making the wrong decision can result in time lost and financial resources wasted, after all. The first step to making the right decision is to learn about their different uses and functionalities. Here, then, is a look at the pros and cons of the various kinds of cranes.

A proper look at static cranes

Static cranes, as the name implies, are cranes that don’t really move, as confirmed by the experts in crane hire, www.aphcranes.co.uk. They are categorised by the fact that they remain in one place during the duration of use. Here are some examples:

  • The tower crane is fixed on the ground, but it can also be attached to a structure’s side. Tower cranes are used in tall building construction, and they are capable of lifting and loading the heaviest objects. They are the tallest crane available, although tower cranes are quite expensive and require a lot of time and effort to be installed.
  • The level luffing crane is equipped with a special feature – the hook of the crane is especially designed to stay at a level that is constant. Only the jib arm of the crane will be moved away or towards the crane’s base. The crane can be easily operated at a level that is fixed, and the materials can be more easily loaded with precision. One aspect to note, however, is that the crane requires more time when performing lifting movements.

A proper look at mobile cranes

The mobile crane has a telescopic boom which is attached to a platform. It comes in an array of sizes and shapes, and some of the most popular mobile cranes include the vehicle-mounted crane, the all-terrain crane, and the telescopic handler. Mobile cranes are quicker and easier to set up compared to static cranes, and they’re ideal for indoor jobs. They are also a cheaper alternative to static cranes, and are more flexible as well.

  • The truck-mounted crane is set up on a truck, and it is highly mobile. It can also be rotated to as much as 360 degrees, but it can often move quite slowly around a site.
  • The rough terrain crane is designed especially for rough or off-road surfaces, and this is one of its premier advantages. It is also a stable crane, and it can move effectively around different surfaces. One drawback to this crane, however, is that it cannot be taken on a public motorway.

It is in your best interest to properly consult with a crane hire service so they can give you expert advice on the best choice for your project.

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